CIMZIA
Campaign Idea

CIMZIA® is a biologic medication for the treatment of Crohn's disease, rheumatoid arthritis, psoriatic arthritis and ankylosing spondylitis.

The brief was to create a campaign for women of childbearing potential. Because you can still use CIMZIA® if you get pregnant in the middle of your course.

This concept is based on a health ‘timeline’ - your healthcare record. Each ‘circle’(point) represents a new ‘event’, whatever it could be. Pregnancy is a big moment in life for every woman, but the timeline shows that it doesn’t have to change your medicine or treatment and you can carry on as usual. Timeline is also a symbol of the longterm commitment without interruption even when you’re having a baby. This concept is talking about: connecting, linking, ‘joining’ different stages of your life seamlessly, as well as looking after the joints in your body - i.e. for the junctions in both you and your life.