SOUL TREE Indian Wine
Packaging Design

SOUL TREE is an Indian wine brand and the client was looking to refresh their packaging label designs to make it more attractive for UK consumer.

The brief was to create Indian look & feel packaging, however, to give it a more modern twist.

SOUL TREE symbol was redesigned using the swirling roots of India’s national tree, the Banyan, which grows from the centre of the SOUL TREE Mandala. The sacred spiral pattern which makes up its famous roots represent growth and energy and remind us of our evolving journey in life.

SOUL TREE has 2 tiers: Premium tier (Cabernet Sauvignon, Sauvignon Blanc and Rosé) and entry tier (White & Red wine). The premium tier will have gold hot foil finishes and the winemakers signature.